TL;DR

Help build our product marketing department. As a senior product marketing manager (5+ years experience and enterprise focus) at Altura, you will own all product marketing and make the bridge between product and all our marketing efforts. You will ensure our target audience knows precisely what Altura does for them. 

About the role and your challenge:

We are looking for a Sr. Product Marketing Manager to join our AI-B2B SaaS startup going scaleup. 

You will have a critical strategic role in providing the right positioning and messaging to our audience.

We have laid the foundations for our product marketing in the Netherlands, but we are ready to grow it to an established level. So, Sales, CS, and marketing all tell the same story. 

You’ll own our product launches, product positioning, website, and enablement materials for sales and our partners.

Our marketing approach - we grow via a sales-led model using an ABM model to attract mid-market and Enterprise deals.

Our goals as a marketing team are pipeline creation and revenue increase. These goals are at the forefront of everything we do (in-house events, content downloads, email campaigns, and more).

Your part in our marketing team:

• Discover the right value propositions and messaging for our product modules in existing and new opening markets
• Lead product launches and create customer marketing campaigns with social proof
• Optimise and build out the website for more conversions and better messaging
• Create ICP content like reports and enable sales and customer success with the right messaging, enablement and decks

What you bring:

• 5+ years proven marketing experience in (3 + in product marketing) within a rapid growth B2B company
  
• Experience in selling to enterprise
  
• Crazy good copywriting skills
  
• Ability to effectively position and message products to target audiences
  
• Experience with go-to-market strategies, product launch planning
  
• Launching in the UK market or other EU markets is a bonus
  
• Great analytical skills
  
• Knowing when to be strategic, tactical and roll up your sleeves to just get the work done
  
• Like to be creative and not afraid to think outside the box to get Altura on the map
  
• Based in the Netherlands, Fluent in English, Dutch is a plus

What we offer:

• Work - Work for an AI-build SaaS startup, going scaleup
• Time - 32 - 40 hours per week ⏱️
• Compensation - Competitive salary and Stock Appreciation Rights (SAR) 💸
• Free - 26 vacation days 🏖️
• Tech - All the tools and martech stack you want 🛠️
• Flexibility - Work remotely when and how you want. Want to have the Thursday afternoon off and work on Sunday? As long as output is delivered and results are met 🔄
• Fun - Tear at the go-kart track or bowl your colleagues out during our company outings, but feel no need to join 🏎️
• Development - Budget to develop and spent it on courses you want 💡
• Macbook 💻

The workplace

Altura is a fast-growing B2B AI SaaS company with great ambitions.

We developed an end-to-end platform that enables bid teams to manage and win complex bids, both in the public and private sectors. We use artificial intelligence to connect bid teams to company resources, automate the bidding process and assist proactively with tasks and insights.

In 2022, we launched Altura. Since then, things have taken off. Our team has grown from 8 to 40 people, and the momentum is still going strong.