TL;DR

Scale our ABM, demand gen and capture tactics. As a Demand Generation Manager (5+ years experience + enterprise focus) at Altura. You will own, execute and optimize campaigns on digital channels to drive inbound pipeline.

⇾ About the role and your challenge:

We are looking for a Demand Generation Manager to join our AI-B2B SaaS startup going scaleup.

You will have a key strategic role in scaling up our inbound acquisition strategies.

Our demand marketing tactics are paying off with a steady growing flow of inbound SQL’s.

Now we’re ready to scale.

You’ll own all paid media channels campaigns and tactics on demand generation and capture. 

You'll join a small high-performing team that work on event, content and product and growth initiatives, you’ll lead projects and campaigns to drive conversions and inbounds.

Our marketing approach - We grow via a sales-led model with a focus on ABM with Enterprise deals. Our goals as a marketing team are pipeline creation and revenue increase. Everything we do (in-house events, content downloads, email campaigns and more) to have these goals at the forefront.

⇾ Your part of our marketing team:

• Multi channel campaigns: Build, manage and grow demand gen and capture campaigns (you create the demand gen strategies and work together with the team for events, founder brand, articles, videos and whatever you think is needed to drive growth)
• ABM: Strategize, own and execute our full ABM GTM approach across Benelux and UK (soon other markets)
• Paid acquisition: Own, plan, execute and optimize all paid media channels (Google, Linkedin, Meta)
• Landingpages: Build and optimize landingpages connected to your ads and campaigns.
• SEO: Understand what keywords we should be ranking for and work together with the team to create content and start ranking.
• Ad creation: When there is no designer to help out you write and create your own ads, creatives or memes from templates
• Analytics & optimization: Dig into the data and uncover inbound leakage and opportunities (landing pages, inbound funnels) w/ product marketer

⇾ What you bring:

• 5 + years proven experience in scaling up digital marketing within a rapid growth B2B SaaS and international GT as a head of marketing, marketing lead, growth marketing manager or demand gen marketer, performance marketer.
• You speak Dutch and English fluently
• Experience managing paid media channels end to end, from account configuration to optimisation
• Strong experience in CRO and optimizing websites
• Experience in SEO and able to delegate and drive SEO strategies
• Great analytical skills

⇾ The mindset we want you to bring:

• Knowing when to be long term strategic, tactical or just roll up your sleeves to get the work done
• Like to be creative and not afraid to think outside the box to get Altura on the ma
• Not afraid to bring humor and a new approach in B2B

⇾ What we offer you:

• Work - Work for an AI-build SaaS startup, going scaleup 🤠
• Time - 32 - 40 hours per week ⏱️
• Compensation - Competitive salary and Stock Appreciation Rights (SAR) 💸
• Free - 26 vacation days 🏖️
• Tech - All the tools and martech stack you want 🛠️
• Flexibility - Work remotely when and how you want. Want to have the Friday afternoon off and work on Sunday? As long as output is delivered and results are met 🔄
• Fun - Tear at the go-kart track or bowl your colleagues out during our company outings, but feel no need to join 🏎️
• Development - Budget to develop and spent it on courses you want 💡
• Macbook 💻
• Office in Amsterdam and events hosting in Utrecht

⇾ The workplace

Altura is a fast-growing B2B AI SaaS company with great ambitions.

We developed an end-to-end platform that enable bid teams in enterprise companies to manage and win complex bids, both in the public and private sectors. We use artificial intelligence to connect bid teams to company resources, automate the bidding process and assist proactively with tasks and insights.

In 2022, we launched Altura. Since then, things have taken off. Our team has grown from 8 to 45 people, and the momentum is still going strong.

We want you to be a part of this exciting process!